Monday, July 7, 2025
UpNext Integrates PFF Ultimate, Delivering Pro-Grade Analytics to Every Athlete Profile
UpNext has embedded PFF’s gold-standard Ultimate Player Pages directly into every athlete profile—putting 20,000 hours of film-backed grades, advanced metrics, and contextual scouting data one click away for coaches, athletes, and agents. The result: pro-level clarity at the exact moment decisions are made, so programs of every size can verify performance, rank targets, and act with confidence.
Claude Bragg
Author
Charlotte, NC — July 7, 2025 — UpNext, the trusted recruiting & representation platform powering modern college football, today announced a strategic integration with Pro Football Focus (PFF) that places PFF’s acclaimed Ultimate Player Pages one click away for every UpNext user. Coaches, athletes, and agents can now jump seamlessly from an UpNext profile to the gold standard of film-backed grades, advanced metrics, and contextual scouting data—eliminating friction and unlocking deeper insight at the exact moment decisions are made.
“UpNext is building the connective tissue of college football recruiting,” said Claude Bragg, Co-Founder & CEO, UpNext. “Pairing our verified network with PFF’s unrivaled analytics brings pro-level clarity to every evaluation—so a Power 4 GM, rising transfer, or top agency can verify performance and move with confidence in seconds.”
“Our mission at PFF is to power winning decisions with data,” added Tyler Phillips, Business Development Lead, PFF. “Integrating Ultimate directly inside UpNext’s workflow extends that mission to a fast-growing community that lives and breathes recruiting every day.”
Why It Matters
- Trusted by the pros
PFF Ultimate is relied on by all 32 NFL clubs and more than 230 FBS programs for objective, film-graded performance insight. - Unmatched depth & accuracy
PFF’s analysts log 20,000+ hours of film each season, producing grades, splits, and situational metrics you won’t find anywhere else. - Instant context inside UpNext
Recruiters move from high-level bio to granular play-by-play data with one tap—no toggling tabs, no extra log-ins. - Democratizing elite analytics
Rising athletes, agents, and smaller programs gain the same data edge historically reserved for front-office war rooms.
What UpNext Users Can Expect
- Live PFF Links on Every Profile
Access Ultimate Player Pages for NFL, FBS, FCS, and select DII/NAIA athletes directly from UpNext. - Faster, Data-Rich Scouting Workflows
Combine UpNext’s dynamic search & smart lists with PFF grades to stack-rank targets in minutes. - Unified Source of Truth
Verify game-day impact, positional strengths, and improvement trends without leaving the UpNext ecosystem.
About UpNext
UpNext is the modern recruiting & representation platform uniting verified athletes, coaches, and agents in one real-time network. Hundreds of college programs and thousands of athletes trust UpNext to streamline talent discovery, accelerate roster management, and power confident decisions. By integrating premier partners like PFF, UpNext continues to reshape college football’s recruiting infrastructure.
Learn more at UpNext.team.
Learn more at UpNext.team.
About PFF
Founded in 2006, Pro Football Focus (PFF) owns the world’s most comprehensive football analytics database. Every player, every play, every game is graded to deliver actionable insight for NFL clubs, college programs, pro leagues, media partners, agencies, and fans.
Visit PFF.com for details.
Visit PFF.com for details.